Social Media: A Lifeline for Pre-Retirees Seeking Financial Advice

The information on this website is general in nature and does not take into account your objectives, financial situation, or needs. Consider seeking personal advice from a licensed adviser before acting on any information.

Pre-retirees in their 50s and 60s, a demographic ripe for financial guidance, often begin their advisory process lacking essential knowledge about their retirement readiness. Kieran Menzie, a senior financial adviser at Financial Foundations and spokesperson for the Financial Advice Association Australia (FAAA), underscores that this knowledge gap leaves many facing anxiety about retirement finances. Research supports that these concerns are widespread.

Menzie suggests leveraging social media as a powerful tool to bridge this knowledge gap. Initially seeing platforms like Instagram and TikTok as avenues for providing value and answers to common financial queries, Menzie inadvertently tapped into a potent client acquisition strategy. His social media endeavors not only added value but also expanded his client base, engaging an audience previously unaware of his services.

This transition from content creation to client interaction highlights social media’s potential to grow a client base while maintaining an adviser’s core mission. Beyond pre-retirees, Ben Nash from Pivot Wealth notes that clients engaged via social media often possess a stronger grasp of the advisory process, easing onboarding and enhancing the value derived from advice sessions.

Menzie echoes this benefit, viewing social media content as a natural extension of his advisory work. It not only alleviates stress at critical life junctures but also aids individuals and families in finding trustworthy financial advisers. Social media, once merely a channel for community value, now acts as a pathway to significantly improve financial literacy and client engagement.

Published:Thursday, 2nd Oct 2025
Author: Paige Estritori

Please Note: We do not endorse any specific products or companies. Some content is sourced from third parties, including press releases, and may not be independently verified for accuracy or completeness.

Share this news item:

Finance News

Clear

APRA Holds Firm on 3% Mortgage Serviceability Buffer

11 Jun 2026: Paige Estritori

The Australian Prudential Regulation Authority (APRA) has announced its decision to maintain the current mortgage serviceability buffer at 3 percentage points. This measure requires lenders to assess borrowers' ability to meet repayments at an interest rate 3% higher than the loan's actual rate, serving as a safeguard against potential financial stress. - read more

RBA Maintains Cash Rate at 4.35% Amid Economic Uncertainty

11 Jun 2026: Paige Estritori

The Reserve Bank of Australia (RBA) has announced its decision to keep the official cash rate steady at 4.35% during its June 2026 meeting. This decision reflects the central bank's cautious approach in the face of ongoing economic uncertainties and inflationary pressures. - read more

APRA Implements New Three-Tiered Banking Framework

11 Jun 2026: Paige Estritori

The Australian Prudential Regulation Authority (APRA) has announced the introduction of a new three-tiered banking framework, effective from 1 July 2026. This initiative aims to enhance regulatory proportionality, ensuring that oversight is commensurate with the size and complexity of financial institutions. - read more

Cigno Australia and BSF Solutions Penalised for Unlawful Payday Lending Practices

04 Jun 2026: Paige Estritori

In a significant ruling, the Federal Court has imposed a $7 million fine on Cigno Australia and BSF Solutions for operating an illegal payday lending scheme that contravened Australian credit laws. This decision underscores the Australian Securities and Investments Commission's (ASIC) commitment to safeguarding consumers from predatory financial practices. - read more

Click for more Finance News